MARKETING

STRATEGIES

for family films

FilmingLife® 302

Learn How to Price, Promote, and Grow a Family Film Business That Feels Aligned With You

Taught by Marketing Expert Jill Seamer

JOIN NOW FOR SELF STUDY

You’ve got the skills.
You’ve got the films.

Now it’s time to get the word out—and build a business that actually books.

302: Marketing Strategies for Family Films gives you the tools, strategies, and structure to confidently market what you do in a way that feels clear, honest, and aligned with your values.

Whether you’re just getting started or you’ve done a few paid sessions but feel stuck… this course will help you finally bridge the gap between making films and getting hired to make them.

Taught by FilmingLife® filmmaker and educator Jill Seamer, this course blends strategic marketing with the creative heart of your business.

JOIN NOW FOR SELF STUDY

This course is for you if:

You’re ready to go from hobbyist to paid filmmaker

You’ve offered family films but struggle to attract consistent clients

You feel stuck on how to market yourself without feeling pushy or salesy

You want to create a brand and message that actually connects with your dream clients

This is marketing—made for creatives like you.

What You’ll Learn:

    • Why marketing feels hard for creatives (and how to shift that mindset)

    • How to move forward with confidence and clarity

    • Define your business in simple, clear language

    • Understand your market and where you fit

    • Create a SWOT analysis to uncover your strengths and opportunities

    • Learn how to study your competition without falling into comparison

    • Define what makes you stand out

    • Assignment: Describe your business + conduct a SWOT analysis

    • Case Study: Jill Seamer's situational analysis for her own business

    • Learn how to set meaningful goals using the SMART framework

    • Identify what success looks like for you—short term and long term

    • Assignment: Define your marketing objectives

    • Case Study: How Jill created goals that helped her pivot and grow

    • The four main types of market segments

    • Why understanding consumer behavior is key to connecting

    • How to define and attract your dream clients

    • Assignment: Create your ideal client profile

    • Case Study: Jill’s approach to identifying her core market

  • PRODUCT:

    • Understand what you’re actually offering (it’s more than a film)

    • Assignment: Define the 3 levels of your product

    PLACE:

    • Decide your geographical scope and how to market locally

    • Assignment: Clarify your "place"

    PRICE:

    • Learn value-based pricing strategies that match your market

    • Pricing advice from Courtney on shifting from free to paid

    • Assignment: Brainstorm your pricing structure

    PROMOTION:

    • How to promote your work with intention

    • Instagram strategies that feel natural

    • Other online platforms to explore

    • What to do when your messaging isn’t landing

    • Assignment: Create a promotional plan

    • Case Study: Jill’s marketing mix breakdown

    • How to introduce film sessions as a new offer

    • Market testing and visibility strategies

    • How portfolio building supports your long-term goals

    • Assignment: Brainstorm film session promotion ideas

    • Case Study: Jill’s strategy for launching family films

    • Write your own marketing timeline

    • Stay accountable with tools that keep you on track

    • Assignment: Set reminders and build momentum

    • Case Study: Jill’s marketing timeline + action plan

By the end of this course you’ll be able to:

Understand your market and confidently define your place in it

Set clear, measurable goals for your business

Create a marketing plan that actually makes sense (and feels doable)

Build a message that resonates with your ideal clients

Develop a pricing structure that reflects your value

Promote your work consistently in a way that feels aligned

Start booking more of the work you love—with clients who love what you do

What You Need:

  • Basic filmmaking experience and a portfolio of at least a few films

  • A willingness to dive into the business side of your creativity

  • Previous completion of 101, 201, or 202 is ideal but not required

This is the final course in the FilmingLife® Core Curriculum—designed to turn your skills into a sustainable business.

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How to Enroll:

302: Marketing Strategies for Family Films is available exclusively inside FilmingLife® Academy.

For $75/month, you get access to this course and:

  • Every other course in the Academy (101 through 301)

  • Monthly live marketing and business workshops

  • Community support, feedback, and accountability

  • Real-world case studies from working filmmakers

  • Mentorship and guidance as you grow

This course alone is valued at $1500 USD, but it’s included in your membership.

Join FilmingLife® Academy

You Deserve to Be Seen—and Booked

If you’re ready to build a business that reflects your creative work
If you want your message to be clear, confident, and compelling
If you’re tired of winging it and want a real plan…

Join FilmingLife® Academy Now

This is how you turn your passion into something powerful.